What do you get when you bring the biggest names in Indian comedy — Cyrus Broacha, Vir Das, Saurabh Pant and TheViralFever to name a few — together onto YouTube?
Yes, that’s right. We’ve enlisted top local comedy stars to join us for the launch of the first-ever YouTube Comedy Week in India. From September 5 -12, YouTube will bring comedy creators and fans together for a whole new kind of comedy experience on the YouTube India channel at www.youtube.com/comedyweek — one that’s not just 100% but 106% funny. And if you’re wondering what exactly makes something 106% funny, find out from Shah Rukh Khan and Cyrus Broacha themselves:
Throughout Comedy Week, YouTube will play home to the best of Indian comedy with over 400 hours of comedy content curated on a single destination. Comedy is highly subjective, and in order to bring everyone something they’ll enjoy the week will feature a wide range of content, including some of Bollywood’s best comedy scenes, all-time favorite TV comedy shows like Great Indian laughter challenge, Comedy nights with Kapil and MTV Bakra, and Indian comedy content across regional languages including Telugu, Tamil, Marathi, Punjabi, Malayalam, Gujarati and Kannada.
Comedy Week also wouldn’t be complete without getting content by some of the funniest YouTube partners in India. Over the next seven days, you can watch brand new content produced by popular YouTube comedy creators including Jay Hind TV, TheViralFever, NH7, Nirvana digital and O4 digital. These partners have all lined up a special gig just for you, so be sure to tune in to www.youtube.com/ytindia for some laughs.
And there’s still more to the story: Throughout Comedy Week we are also working with top production houses within the comedy industry in India to introduce over 35 new YouTube exclusive shows. From September 5, you can watch Cyrus Broacha, Vir Das, Bharati, Krushna, VIP, Saurabh Pant and Sugandha and Raja Sagoo as they take over YouTube and share more of their unique comedic flair with audiences in India and around the world.
So tune in to Comedy Week on the YouTube India comedy week channel to watch all kinds of stuff that is not just 100% but 106% funny and bound to make you laugh over the next seven days.
Posted by Sandeep Menon, Director Marketing, Google India
