As part of our ongoing commitment to encourage excellence in computing and technology, we instituted the Google India Women in Engineering Award in 2008, with the objective of recognizing and rewarding deserving women students in the field of Computer Science and Engineering.
With two successful editions behind us, we are pleased to announce the Google India Women in Engineering Award, 2010. This year we will be accepting applications from September 15, 2009 to October 31, 2009. The award is open to any woman student of Computer Science in an under-graduate, post-graduate or doctoral program that meets the application criteria.Aspirants to the award will be assessed on their academic excellence, passion for Computer Science and demonstrated leadership.
Over 17 million active users. That’s more than 45% of the Indian online population
Over 6 billion pageviews in India each month
Average user visits the site 10 times each month, spending 12 minutes per visit
2. Orkut allows advertisers to focus on the users they care most about
With the highly-specific targeting options that orkut allows advertisers, they can now choose to show their ads to groups or individuals based on their age, gender, interests, geography and keywords
3. Orkut allows advertisers to get high visibility for their budget and goals
Ads appear on prominent positions on users' homepages, community pages and search results within orkut.
With only one ad position per page, the ad is guaranteed high visibility and increased user recall.
Advertisers can choose to pay on a ‘per click’ basis or on a ‘per impression’ basis depending on their campaign goals
Advertisers can use an ad format that best suits their promotion.
Orkut supports text, static images, animated images and flash ads. We would continue to add more formats for advertisers to make the ads interesting and useful for orkut users
5. Orkut allows advertisers to tap into the power of AdWords
Google AdWords brings performance and measurement to marketing campaigns on orkut.
Advertisers get the best value for their marketing spends in an auction-based model. They can start, pause and modify campaigns at any time. They can also track performance with real-time reporting and gain insights about user's reactions.
Ad campaigns for orkut can be setup on Google AdWords by selecting social networks and online communities in the placement tool
6. Orkut allows advertisers to create custom solutions for brand building
For advertisers who require very high visibility and for those are sensitive to campaign time slots, orkut offers a 'custom branding' solution. With this option, advertisers can run targeted display ads in orkut communities and on users' homepages.
The custom solution allows advertisers to purchase and reserve ad impressions in advance. They can also block an entire day’s traffic for their ads to increase the impact of their brand campaign.
For personalized support to build the best brand campaign, advertisers can contact the Google sales team by mailing firstname.lastname@example.org
* source: comScore, Media Metrix, July 2009
Posted by: Srikanth Belwadi, Kushagra Shrivastava & Savio Barretto
We’re announcing a new way to run local ads in the new AdWords interface – location extensions. Location extensions allow you to "extend" your AdWords campaigns by dynamically attaching relevant business addresses to your ads.
If you're a primary business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account. If you're not the primary business owner of the locations you're advertising, you can manually enter addresses directly into AdWords. For example, a clothing brand that distributes to a number of different stores might want to associate their ads with various store locations through extensions, even though their official business address doesn't correspond to those addresses.
Once extensions are set up, Google will dynamically match your locations to the user's location or search terms and show relevant addresses with your text ads. If we're unable to determine a user's location or if there are no relevant addresses to show, we'll simply show your ad without an address. If you don't want to dynamically match addresses to your ads and prefer to choose one particular address to show with one particular ad, you can do so by setting up specific location extensions for individual ads. Your ads can show on Google and Google maps with their relevant extensions and as regular text ads on search and content partner sites.
Location extensions will be rolled out over the course of a few weeks, so this feature will be available to some advertisers starting today and will become visible to everyone in the coming weeks. To learn more about location extensions, read the location extensions overview section of the Help Center.
Posted by Kushagra Shrivastava, Product Specialist
So, go find something your friends aren't aware of yet and become 'Popular' as you search.Posted by: Dhruvkaran Mehta and Suhas Phand ,Software Engineers, India Mobile Search.
Launching Urdu and Punjabi has been a true labour of love for our team. Urdu brought with it some unique challenges: since it is written right to left, we needed to ensure that editing functions such as backspace, tab, etc all work as expected. Urdu diacriticals, or 'Aerabs', also needed special attention as they map the vowel sounds but are not necessarily visible in the word. For Punjabi, the 'addak', 'tippi' and 'bindi' posed its own challenge as they change the intonation of the previous character. We hope that Urdu and Punjabi speakers in India, Pakistan and elsewhere in the world find this tool useful to type in their native language.
So how does one identify the best metrics to understand how long it takes to complete a sales cycle, or improve customer loyalty? To help marketers make smarter business decisions, the Google Analytics team brings to you Google Analytics Conversion University - a one-day live event in Gurgaon.
Polish your Google Analytics skills and better understand your website visitors, and what they want.
Marketers new to the online analytics can get an overview here of what makes Google Analytics a must-have. And for the more seasoned Analytics users we have incorporated an eclectic variety of experts in the field including in-house Analytics product experts and GA partners (Google Analytics Authorized Consultants). In addition, we also have our resident analytics celebrity Jesse Nichols, a Google Analytics guru involved in increasing awareness and adoption of Google Analytics among online marketers, presenting at the event.
Ready to slice and dice your web analytics data? Join us for the marathon on August 8, 2009.
Venue and Time: The Google Gurgaon Office on August 8, 2009
For registration and more details, please visit: www.getGAready.inPosted by Diana Vincent and Akanksha Shukla for the Google Analytics Team
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