News and Notes from Google India
Fueling growth for India’s Small and Medium Businesses
January 4, 2017
GoCoop envisioned creating India’s largest artisan directory and connecting them directly with buyers from across the world
Maganlal Dresswalla is a 100-year old Mumbai based costumier who wanted to accelerate and cater to newer audiences
Walnut, a personal finance app, had the opportunity to scale overnight from 2 million to 5 million when the Indian demonetization drive started in November 2016
For these and millions of small businesses across India, digital offers a powerful platform to transform and accelerate growth.
At Google, we believe that as Indian small businesses chart their growth journey, technology is playing a pivotal role in helping them explore new markets, engage different audiences and compete more effectively. And our focus is to enable them with the right skills and tools to help them digitize and leverage the full power of the internet.
In our joint research study with KPMG, we find that rising internet penetration and greater uptake of digital by SMBs in India could help increase their contribution to India’s GDP from the current 37.5% to to 46-48% by 2020. Ascertaining the benefits of going digital for small businesses, it determines that profits of digitally engaged SMBs grow twice as fast compared to offline SMBs. Likewise digitally engaged businesses are able to grow their customer base significantly with 52% catering to customers beyond their home city versus only 29% offline SMBs. However, the study found that 68% Indian SMBs are still offline due to a lack of understanding of the benefits of digital technologies and technical skills to get them online.
At Google, we believe that the Internet is just as much for the established local merchant as it is for the new-age startup. Further, with the Internet, the smallest business can become the largest business in the blink of an eye. And therefore, today we are launching a large scale training program for Indian SMBs - Digital Unlocked. With this program, we envisage making quality training in going digital available to every single small business in India that wants it.
In keeping with the varied learning needs of the millions of businesses in India, we’ve built this program across online, offline and mobile. The offline training is being conducted in partnership with FICCI and over the next three years, 5,000 workshops will be held across 40 Indian cities.
The online training comprises a set of 90 self-paced video tutorials, curated specifically for India and is available free of charge at g.co/digitalunlocked. The tutorials cover a comprehensive set of topics ranging from building a web presence and driving online growth to reaching customers over mobile and video digital and email marketing to social media. The trainings are certified by Google, Indian School of Business and FICCI.
Further, for India’s mobile-first audience, Google also launched Primer, a
free mobile app uniquely designed to teach digital marketing skills in a quick, easy and interactive way. It is available for download through the
iOS app store
. Primer also works offline and is currently available in English and Hindi with Tamil, Telugu and Marathi versions coming shortly.
We recognize that having digital skills is a good starting point, but businesses also need a robust online identity to connect with consumers and convert their interest into action. And therefore, today, we are previewing My Business Websites with the intent of equipping the vast majority of small businesses with a simple way to start their digital journey by creating a free, mobile optimised website, easily and instantly. Available for Google My Business users later in the year, this new feature will provide simple, templated and editable websites for small businesses created from the information and photos provided by them on Google Maps. My Business Websites will be available in English, Hindi, Bengali, Telugu, Marathi, Tamil, Urdu, Gujarati, Kannada, and Malayalam.
In 2015, we launched our first initiative to partner Indian SMBs on their digital journey. And over the last year, we have engaged 8 million small businesses by helping them find and grow their online presence, benefitting from the innovations offered by Google Search and Google Maps.
We are excited about our next steps forward in our journey, that will enable every business, everywhere in India to open their doors to digital with the tools, training and support needed to grow and transform their business.
High-speed Wi-Fi rolls into 100th railway station in India
December 22, 2016
“I visit [Jaipur station] every 3 to 4 days to get fast access to the Internet. I stop there for a few minutes, download apps, update them and get things my daughter wants. She is in 10th grade and uses my smartphone in the evenings to fulfill her educational needs. She also teaches my wife, her mother, to read and write using my smartphone.”
This is the story of Bhagwan Sahay, whom our team met at Jaipur Railway station, one of the earliest stations to be connected to Railwire Wi-Fi. It’s also one of the many stories we’ve heard from people across India who are using the Wi-Fi in ways that improve their daily lives.
With Railwire Wi-Fi rolling into
(Ooty) today, we’ve now brought high-speed Internet to 100 of the busiest railway stations across India. That means the 10 million people (think the entire population of Sweden) who pass through these stations every day now have access to fast enough Internet to stream (or
) an HD video, research their destination or download a new book or game for the journey ahead. And for 15,000 people, every day, these stations connect them to the Internet for the first time, ever.
We’re really excited about how far we’ve come since we
that we were partnering with Indian Railways and RailTel to provide Wi-Fi at 400 railway stations throughout the country. But what has really inspired us are the stories of how people, like Bhagwan, are using this high-speed access to the full and open Internet.
They’re using Railwire Wi-Fi to be more productive with their time and to get things done more efficiently. Somesh Singh in an engineering graduate who logs on at
Hazrat Nizamuddin station
in Delhi to search the web for job opportunities and prepare for interviews without having to wait for slow loading pages or worry about the cost of browsing. Ajay Jain is a teacher who uses the Wi-Fi to get schoolwork done on his daily
commute from Indore to Ujjain
, so he can spend more time with his family once he gets home.
And there’s Sandesh Awasthi, a cricket fan who no longer has to miss another game if he can stream matches live while waiting at
And because it's high-speed, quality Wi-Fi, travellers are now able to connect with their loved ones more regularly and can even see them using video calling apps.
“I am migrant worker from Bihar and I travel to Rajasthan for work. Traveling usually means I won’t have a good connection. I got so excited when I saw free Wi-Fi here at the station. I just called my wife, and the voice and picture clarity were so good. I haven’t seen her face this clear in so long, whenever I talk the image is blurred because the network isn’t great. She also got so excited to see my call, she was very surprised to see me. I feel so good after speaking to her.
I can’t stop smiling.” — Bholu
A traveler checks train timetables online
A look inside Churchgate station, one of Mumbai's busiest, which came online in August.
What’s next? In September we
, which gives partners an easy set of tools to roll-out Wi-Fi hotspots in public places. With all the possibilities that our partnership with Indian Railways and Railtel have created for 10 million Indians passing through 100 stations every day, we look forward to the many more opportunities that Google Station will open up to every Indian and the stories we hope to hear from them.
Posted by Gulzar Azad, Country Head - Connectivity, Google India
Find public toilets in the National Capital Region and Madhya Pradesh on Google Maps
December 22, 2016
Next time you are on the road and nature calls, don’t fear, Google Maps is here!
Starting today, Google will make information about thousands of public toilets in India’s National Capital Region and Madhya Pradesh available on Google Maps. Working closely with the Ministry of Urban Development, Google is adding the location, address and opening hours of over four thousand community and public restrooms to Maps, aiming to provide easy access to information to people in India and and make it convenient for them to find public restrooms.
With over four thousand listings covering Delhi NCR including Ghaziabad, Gurugram, Noida, Faridabad, Bhopal and Indore in Madhya Pradesh - Indians and visitors alike will now be able to easily find the nearest public toilet on Google Maps — both on the mobile app as well as on desktop. This service will be accessible to users both in English and Hindi language.
From now on, when you search for “public toilet” on Google Maps in an area where the service is available, you’ll see a list of restrooms near you, including the respective address and opening hours. For instance, if you’re traveling on the national highway 8 in Gurugram, locating a public toilet can be challenging and most often the only option is going to nearby restaurants and cafes. Having this information handy can make things much easier.
Public toilet listings in english
Public toilet listings in hindi
Improving sanitation is an important cornerstone of the government's
Swachh Bharat campaign
for a clean India. This includes making information about existing sanitation facilities easily accessible to people. The Ministry of Urban Development plans to continue to provide information about public restrooms for more cities.
We’re beginning to roll out these new local listings on Google Maps today, and they will be available to users both on desktop and Google Maps for Mobile (Android | iOS).
Posted by Sanket Gupta, Product Manager, Google Maps
Public Toilets on Maps
Year in Search 2016: From global moments to the Indian grooves
December 14, 2016
Every day, around the world, we search. We search to find more information about our heroes, games movies, news events and everything that strikes our mind. It’s that time of year — when we look back at the last 12 months and reflect on the trends that defined the year in Google Search. From blockbuster performances in Sports, Cinema and Politics to personalities to Gadgets to Demonetization. So to celebrate the end of 2016, here’s a peek at some of the trending topics this year.
From Newsmakers to Heartbreakers
With the biggest sporting extravaganza, Olympics 2016, people in India showed their unprecedented support to the Indian contingent this year. The sprawling nation of 1.3 billion moved beyond Cricket, as
Rio Olympics 2016
emerged as the top trending search query on Google in 2016.
The US Presidential elections have always been closely watched in India but this year the interest was extraordinary. US President
emerged on top of the list of trending personalities in India followed by India’s women olympian
. Truth or hype but the term
‘Sonam Gupta Bewafa hai’
clearly trended the search charts this season on Google search with
making a surprise entry at third position. With her historic performance at the Olympics Games 2016, Indian gymnast
closely followed at number four. Bollywood actress
who recently made her Bollywood debut in a biopic on Indian cricketing star M S Dhoni.
Indian female wrestler and Olympic champion
also featured among the Top 10 trending personalities on Google.
Even as Olympics topped the charts, the historic win for Donald Trump in
and Britain's withdrawal from the European Union (
caught people’s attention. While the
7th Pay commission
brought cheers to many, the announcement on
on terror groups featured among the top trended news events.
Fun, Excitement and Spectacular Performances
Bollywood Superstar Salman Khan with his blockbuster performance in
captured the peak position among top trending movies while Thalaiva Rajinikanth's blockbuster film
captured the second spot. With scintillating performances by two newcomers Rinku Rajguru and Akash Thosar, marathi blockbuster
also made its way among the Top Trending movies this year.
Among the Bollywood leads, power packed performance by
Sushant Singh Rajput
not just won them accolades but the duo also emerged on the top trending charts of male and female bollywood stars
On the global stage, we saw some common search interests as Olympics brought all the fans together from across the globe and the world kept a close eye on the developments at the global stage including
US elections, Brexit, Zika Virus
, and the game that took the world by storm -
To view India specific lists and other global trends in detail, head over to
trends in 2016.
Aside from Indian data, the site showcases over 1,000 top-ten lists across pop culture, sports, music, politics, news, and more. It’s global, spanning over 75 countries.
See you in 2017 and, in the meantime… search on!
YouTube to show more local language content
December 8, 2016
Starting today, YouTube users in India will see more local language content on Home and Trending. Based on your watch history, YouTube will automatically identify your preferred Indic language - from Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu - and display more content in that language on Home.
The language preference is based on a combination of your user interface language, your watch history, and your location. If you think that YouTube has identified the wrong language for you, you can
change your language
. Or you can simply watch more videos in your language, and YouTube will gradually correct itself.
As a result, you will see more local language content in two places on YouTube:
, you will see more local language content such as movies and music, especially if you’re a first time user. If you’re an existing YouTube user, you will continue to receive great recommendations based on what you watch.
will now show trending videos based on your local language. For example, if you have indicated preference for Tamil, Trending will contain videos that are trending amongst Tamil-speaking users in India.
Trending list in Hindi
Trending list in Telugu
We are excited to help more Indians find content in their local languages, especially those who are coming online for the first time. We hope this will make their experience even more engaging and relevant. We’re equally excited to help regional content creators reach audiences in their local languages more quickly.
This feature has started rolling out for all users. We hope that you enjoy discovering the wealth of local content available on YouTube in all languages.
Posted by Marcel Gordon, Product Manager, YouTube
#YouTubeRewind: Celebrating what you watched, shared, and created in 2016
December 8, 2016
2016 was the year when sidekick became the superhero - yes you guessed it right -
ruled the charts to become top trending movie trailer.
Kapil Sharma show featuring Salman Khan
got company from our very own YouTube stars of The Viral Fever playing
truth or dare with dad
and All India Bakchod’s honest portrayal
of bars and restaurants
as the top trending video’s of the year. Entertainment aside, we were also most curious to know about the
GPS chip in the new 2000 rupees note
As 2016 is coming to an end, and you know what that means….it’s time for #YouTubeRewind.
This year, more than 200 YouTube stars from 18 countries accepted our Ultimate 2016 Rewind Challenge to pay homage to the biggest videos, memes, channels, songs, and pop culture moments of the year. Keep an eye out for some pretty epic surprise guests. Oh, and we got Major Lazer to help us out with an original mix too.
We’re excited to announce the top trending videos, music videos and bollywood trailers from 2016, according to time spent watching, sharing, commenting, liking and more. From Kapil Sharma, TVF, AIB and behind the scene video of Shah Rukh Khan becoming the FAN, this year’s top trending videos represent the amazing variety of creativity shared on YouTube every day.
Collectively, the top 10 videos have 70 million views and the channels who make them have more than 45 million subscribers who tune in regularly to watch the funny, insightful, entertaining content they create/ upload.
Top trending videos:
The Kapil Sharma Show: Sultan
The Voice India Kids: Ayat Shaikh
Crime Patrol Dial 100: Andhkaar
Complete truth of Rs 2000 notes with a chip embedded in it
TVF: Truth or Dare with Dad
TVF's Permanent Roommates: The Parents
AIB : Honest Bars & Restaurants
Life Sahi Hai: The Maid
How Shah Rukh Khan Became The FAN - Gaurav
AIB Diwas: Zakir Khan
In Music, 2016 seemed to be all about Kala Chashma with 45 million views, and kar gayi chull and baby ko bass pasand hai taking the next slots.
Top music videos:
Kala Chashma: Baar Baar Dekho
Kar Gayi Chull: Kapoor & Sons
Baby Ko Bass Pasand Hai: Sultan
Bulleya: Ae Dil Hai Mushkil
Cham Cham: Baaghi
GF BF: T-Series
Hua hain Aaj Pehli Baar: Sanam Re
Ae Dil Hai Mushkil
The Breakup Song: Ae Dil Hai Mushkil
In movies, Rajinikanth as Kabali went viral with Aamir Khan’s Dangal and Salman Khan’s Sultan following closely behind. The biopic of MS Dhoni featuring Sushant Singh Rajput was also a huge hit.
Top movie trailers:
Kabali Tamil Movie
M.S.Dhoni - The Untold Story
Ae Dil Hai Mushkil
From an ads perspective, it is quite evident from the YouTube Leaderboard 2016 that several brands chose to create long format ads for a primarily digital-first audience. In fact, seven out of top 10 most watched ads in 2016 were over 90 seconds long. And audiences too were willing to invest their time and attention on ads that are narrative-driven and take a storytelling approach.
was the most viewed ads for 2016 with close to 13 million views, and
taking the next spots.
Most viewed ads:
Dettol Sheron ke Panje - #MaaMaane Dettol Ka Dhula
Ranveer Ching Returns
Ola Micro Stories
Bajaj V - The Invincible
Makemytrip #BefikarBookKar - Taxi
#NothingDirty Anthem ft. Badshah
Samsung Galaxy S7 and S7 Edge
For even more end-of-the-year awesomeness, check out the
global list of top trending video’s
or visit the
YouTube Rewind channel
Posted By Satya Raghavan, Head of Entertainment Partnerships, YouTube
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