In today's market, it's more important than ever to understand market trends, customer behavior, and maximize ROI. However large or small your website may be and whichever way you drive traffic to it - organic, partner sites, or paid marketing channels - Google Analytics can track it, from click to conversion.
Have you found yourself struggling with measuring the amount of time visitors spend on your website, tracking conversions, or implementing tracking across multiple domains? So, here's your chance! We are now offering a free, online course to increase your knowledge about Google Analytics. The curriculum consists of over 20 self-paced online lessons. It covers everything ranging from Google Analytics implementation, account administration, and data analysis to web analytics techniques and best practices.
Think you're already good at it? Mastered the art of Analytics? It's then time to test your IQ! You can take the Google Analytics Individual Qualification (IQ) test.
While Google Analytics is easy to use for beginners, it is also a very powerful tool in the hands of knowledgeable users. Qualified users will be effective at leveraging the tool’s capabilities and deriving the greatest insights from the data, be it for business or personal websites. If you score 75% or above in the test, you will be awarded a Google Analytics Individual Qualification Certificate, which means that you will also have a Google qualification to spice up your resume.
For course details, visit ConversionUniversity.com. This includes details on how you can purchase the test, as well as all the FAQs and the link to the Google Analytics IQ test .
All the best!
Webmasters, the wait is finally over!
Videos of all the sessions from the Google India SearchMasters '09 Conference are now live on our Google WebmasterHelp Youtube Channel. If you really wanted to be at the event but couldn't, this is the perfect resource for you to catch all the talks on video.
Follow this playlist to view all the sessions.
Here are a few highlights:
Watch Adam Lasnik and Koti Ivaturi's talks on Google Webmaster Central and our Help Forum for an excellent insight into Google's webmaster resources. In his Q & A session , Adam answers several questions that many webmasters in India have on their mind.
Watch the other talks which have some great takeaways for webmasters who want to try Google Custom Search TM, better understand Google Analytics TM and really want to know how to build a mobile friendly version of their site.
Happy viewing!
Posted by - Manasa and Paul, Search Quality Team
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