Over the last few years, improved connectivity and more affordable data have paved the way for India’s startup ecosystem to scale and solve for the needs of the country’s growing number of internet users. And now, in a matter of a few months, the pandemic has not only accelerated internet adoption, it has also expanded how people use the internet to get things done in their daily lives. All over the country, people are embracing new ways of doing things like virtual learning, making online payments and buying groceries online. 

In the last two years alone, 100 million new internet users have come online from rural India. Data shows that rural consumption now accounts for roughly 45 percent of overall mobile data usage in the country, and is primarily focused on online video. But many of these internet users continue to have trouble finding content to read or services they can use confidently, in their own language. And this significantly limits the value of the internet for them, particularly at a time like this when the internet is the lifeline of so many people.  

Teams at Google have been working over the years to solve this challenge in a number of ways. We’ve built new products and features that enable people to create, consume and communicate more effortlessly across more Indic languages, and through that, better serve not just the needs of over a billion people in India, but many more people around the world. 

And we’re also eager to support the wider ecosystem in India, particularly local startups innovating in this space. When we shared details of the India Digitization Fund in July this year, we identified enabling affordable access and information for every Indian in their own language, whether it’s Hindi, Tamil, Malayalam, Gujarati, and more as a key pillar in order to drive forward India’s digitization. 

This is why we’re pleased to announce investments in leading Indian startups Glance InMobi and VerSe Innovation, enabling them to further scale the availability of relevant and engaging content in different formats across various Indic languages. Glance InMobi delivers visual, immersive and localized content experiences across products like Glance and Roposo, while VerSe Innovation serves vernacular content in 14 languages through platforms like the Dailyhunt and Josh apps.  

These investments underline our strong belief in partnering deeply with India’s innovative startups, and our commitment to working towards the shared goal of building a truly inclusive digital economy that will benefit everyone. 

Posted by Caesar Sengupta, VP, Google

Read More

Over the last few years, improved connectivity and more affordable data have paved the way for India’s startup ecosystem to scale and solve for the needs of the country’s growing number of internet users. And now, in a matter of a few months, the pandemic has not only accelerated internet adoption, it has also expanded how people use the internet to get things done in their daily lives. All over the country, people are embracing new ways of doing things like virtual learning, making online payments and buying groceries online. 

In the last two years alone, 100 million new internet users have come online from rural India. Data shows that rural consumption now accounts for roughly 45 percent of overall mobile data usage in the country, and is primarily focused on online video. But many of these internet users continue to have trouble finding content to read or services they can use confidently, in their own language. And this significantly limits the value of the internet for them, particularly at a time like this when the internet is the lifeline of so many people.  

Teams at Google have been working over the years to solve this challenge in a number of ways. We’ve built new products and features that enable people to create, consume and communicate more effortlessly across more Indic languages, and through that, better serve not just the needs of over a billion people in India, but many more people around the world. 

And we’re also eager to support the wider ecosystem in India, particularly local startups innovating in this space. When we shared details of the India Digitization Fund in July this year, we identified enabling affordable access and information for every Indian in their own language, whether it’s Hindi, Tamil, Malayalam, Gujarati, and more as a key pillar in order to drive forward India’s digitization. 

This is why we’re pleased to announce investments in leading Indian startups Glance InMobi and VerSe Innovation, enabling them to further scale the availability of relevant and engaging content in different formats across various Indic languages. Glance InMobi delivers visual, immersive and localized content experiences across products like Glance and Roposo, while VerSe Innovation serves vernacular content in 14 languages through platforms like the Dailyhunt and Josh apps.  

These investments underline our strong belief in partnering deeply with India’s innovative startups, and our commitment to working towards the shared goal of building a truly inclusive digital economy that will benefit everyone. 

Posted by Caesar Sengupta, VP, Google

 Late last year, I met Anjali Suttar, who runs a masala-making enterprise in a village in Maharashtra. Her business had an annual turnover of INR 40,000 with a modest INR 5000 profit every month which she would invest back into the business and use to pay staff salaries. The enterprise was modest, and felt stuck because she found herself unable to grow the business. 

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 Late last year, I met Anjali Suttar, who runs a masala-making enterprise in a village in Maharashtra. Her business had an annual turnover of INR 40,000 with a modest INR 5000 profit every month which she would invest back into the business and use to pay staff salaries. The enterprise was modest, and felt stuck because she found herself unable to grow the business. 

Our efforts at Google in India have been centered around unlocking the potential of the internet for every Indian citizen. In a multifarious country, with varying levels of education, deep linguistic diversity, and infrastructure that changes every hundred kilometres, this has required us to think from diverse perspectives to create products and experiences that are universally relevant.  

But overcoming the gender ratio on the internet has been a big challenge, one that we have grappled with since 2014, when the representation of women was a dismal 1 in 10 of all internet users in rural India. This imbalance has a direct impact on the number of women who can harness the potential of the internet to learn and grow. 

In 2015, the Internet Saathi program was initiated in collaboration with Tata Trusts with the simple objective of bringing basic digital literacy skills to women in Indian villages and have them become informal teachers for other women in their communities. Since then the program has touched over 30 million women across the country, who are now regarded as thought leaders in the community, and have tangibly improved their children’s educational prospects. 

Encouraged by this, this time, last year we started a small pilot for an accelerator program for 10 women entrepreneurs in rural India across the Internet Saathi network. What we learnt from that programme is that women are eager to learn and adapt fast if given an opportunity and they need equity to grow.

The programme centered around solving for basic business issues like customer acquisition, selling and marketing, digital presence, management and self confidence. Within 3 months, we saw a rise in confidence among the participants and the women went back and applied the learning to their businesses. 80% of them started working on their digital presence and one of the participants had a working website within months.  

Anjali, who I talked about at the beginning, used her time with the accelerator to learn the basics of financial management. She started working on her online presence, building her own website and also listing her products on other aggregator platforms like Flipkart. She managed to reduce the costs of her raw materials, bargained with her distributors to expand her margins and now has an annual turnover of INR 200,000. She employs 7 people in her enterprise and is also drawing a monthly salary for herself of INR 5,000.

Anjali Suttar, Sanskruti Masale, Maharashtra 

We also saw participants who listed jewelry and home decor handicrafts on Amazon and Flipkart and are now delivering orders all over India, such as B.Lourdhamary, a kundan jewellery business owner in Tamil Nadu.  Her business now has a turnover of Rs. 80,000 per month, after she listed it online. 

                     Google My Business listing

                             

That said, the work is far from done and we think of this simply as proof of concept for the urgent wider change that’s needed to foster greater gender equality in the labour market and boost economic growth.  According to Powering the Economy with Her; a Bain and Google 2020 report, close to 45% of rural entrepreneurs believe that lack of structured knowledge and professional support proves to be a stumbling block for their businesses to be able to stand on their own. 

Seeing the profound changes the program was able to deliver through the pilot, we have now joined hands with Sheroes to scale this to 500 rural women entrepreneurs by connecting them with experts, urban women entrepreneurs in the same or adjacent industries and enabling access to the right resources, guidance and mentorship over a 6 month period.

"Supporting women entrepreneurs with training, mentorship and community-led initiatives at all levels of the business ecosystem, is core to what Sheroes does via platform and community. Women led micro-businesses are triggering economic independence and jobs, and we are extremely excited to partner with Google Internet Saathi programme, to launch the Internet Saathi Accelerator. Hosted completely online, the program leverages the power of the internet, to support ambitious rural women micropreneurs. We look forward to scaling support for women entrepreneurs across the country." - Sairee Chahal, Founder and CEO, Sheroes.

By all accounts, the journey is still in its early stages but we are encouraged by its gathering momentum and look forward to creating a meaningful impact in India’s economic and digital landscape in the years to come. 

Posted by Sapna Chadha, Senior Director of Marketing, India and South-East Asia, Google

In July, at the Google for India event, we outlined our vision to make the Internet helpful for a billion Indians, and power the growth of India’s digital economy. One critical area that we need to overcome is the challenge of India’s vast linguistic diversity, with dialects changing every hundred kilometres. More often than not, one language doesn’t seamlessly map to another. A word in Bengali roughly translates to a full sentence in Tamil and there are expressions in Urdu which have no adequately evocative equivalent in Hindi. 

This poses a formidable challenge for technology developers, who rely on commonly understood visual and spoken idioms to make tech products work universally. 

We realised early on that there was no way to simplify this challenge - that there wasn’t any one common minimum that could address the needs of every potential user in this country. If we hoped to bring the potential of the internet within reach of every user in India, we had to invest in building products, content and tools in every popularly spoken Indian language. 

India’s digital transformation will be incomplete if English proficiency continues to be the entry barrier for basic and potent uses of the Internet such as buying and selling online, finding jobs, using net banking and digital payments or getting access to information and registering for government schemes.

The work, though underway, is far from done. We are driving a 3-point strategy to truly digitize India:

1. Invest in ML & AI efforts at Google’s research center in India, to make advances in machine learning and AI models accessible to everyone across the ecosystem.

2. Partner with innovative local startups who are building solutions to cater to the needs of Indians in local languages

3. Drastically improve the experience of Google products and services for Indian language users

And so today, we are happy to announce a range of features to help deliver an even richer language experience to millions across India.

Easily toggling between English and Indian language results

Four years ago we made it easier for people in states with a significant Hindi-speaking population to flip between English and Hindi results for a search query, by introducing a simple ‘chip’ or tab they could tap to see results in their preferred language. In fact, since the launch of this Hindi chip and other language features, we have seen more than a 10X increase in Hindi queries in India.

We are now making it easier to toggle Search results between English and four additional Indian languages: Tamil, Telugu, Bangla and Marathi.

People can now tap a chip to see Search results in their local language

Understanding which language content to surface, when

Typing in an Indian language in its native script is typically more difficult, and can often take three times as long, compared to English. As a result, many people search in English even if they really would prefer to see results in a local language they understand.

Search will show relevant results in more Indian languages

Over the next month, Search will start to show relevant content in supported Indian languages where appropriate, even if the local language query is typed in English. This functionality will also better serve bilingual people who are comfortable reading both English and an Indian language. It will roll out in five Indian languages: Hindi, Bangla, Marathi, Tamil, and Telugu.

Enabling people to use apps in the language of their choice

Just like you use different tools for different tasks, we know (because we do it ourselves) people often select a specific language for a particular situation. Rather than guessing preferences, we launched the ability to easily change the language of Google Assistant and Discover to be different from the phone language. Today in India, more than 50 percent of the content viewed on Google Discover is in Indian languages. A third of Google Assistant users in India are using it in an Indian language, and since the launch of Assistant language picker, queries in Indian languages have doubled.

Maps will now able people to select up to nine Indian languages

We are now extending this ability to Google Maps, where users can quickly and easily change their Maps experience into one of nine Indian languages, by simply opening the app, going to Settings, and tapping ‘App language’. This will allow anyone to search for places, get directions and navigation, and interact with the Map in their preferred local language.

Homework help in Hindi (and English)

Meaning is also communicated with images: and this is where Google Lens can help. From street signs to restaurant menus, shop names to signboards, Google Lens lets you search what you see, get things done faster, and understand the world around you—using just your camera or a photo. In fact more people use Google Lens in India every month than in any other country worldwide. As an example of its popularity, over 3 billion words have been translated in India with Lens in 2020.

Lens is particularly helpful for students wanting to learn about the world. If you’re a parent, you’ll be familiar with your kids asking you questions about homework. About stuff you never thought you’d need to remember, like... quadratic equations.

Google Lens can now help you solve math problems by simply pointing your camera 

Now, right from the Search bar in the Google app, you can use Lens to snap a photo of a math problem and learn how to solve it on your own, in Hindi (or English). To do this, Lens first turns an image of a homework question into a query. Based on the query, we will show step-by-step guides and videos to help explain the problem.

Helping computer systems understand Indian languages at scale

At Google Research India, we have spent a lot of time helping computer systems understand human language. As you can imagine, this is quite an exciting challenge.The new approach we developed in India is called Multilingual Representations for Indian Languages (or ‘MuRIL’). Among many other benefits of this powerful multilingual model that scales across languages, MuRIL also provides support for transliterated text such as when writing Hindi using Roman script, which was something missing from previous models of its kind. 

One of the many tasks MuRIL is good at, is determining the sentiment of the sentence. For example, “Achha hua account bandh nahi hua” would previously be interpreted as having a negative meaning, but MuRIL correctly identifies this as a positive statement. Or take the ability to classify a person versus a place: ‘Shirdi ke sai baba’ would previously be interpreted as a place, which is wrong, but MuRIL correctly interprets it as a person.

MuRIL currently supports 16 Indian languages as well as English -- the highest coverage for Indian languages among any other publicly available model of its kind.

MuRIL is free & Open Source, available on TensorFlow Hub https://tfhub.dev/google/MuRIL/1

We are thrilled to announce that we have made MuRIL open source, and it is currently available to download from the TensorFlow Hub, for free. We hope MuRIL will be the next big evolution for Indian language understanding, forming a better foundation for researchers, students, startups, and anyone else interested in building Indian language technologies, and we can’t wait to see the many ways the ecosystem puts it to use.

We’re sharing this to provide a flavor of the depth of work underway -- and which is required -- to really make a universally potent and accessible Internet a reality. This said, the Internet in India is the sum of the work of millions of developers, content creators, news media and online businesses, and it is only when this effort is undertaken at scale by the entire ecosystem, that we will help fulfil the truly meaningful promise of the billionth Indian coming online.

Posted by the Google India team

Read More

In July, at the Google for India event, we outlined our vision to make the Internet helpful for a billion Indians, and power the growth of India’s digital economy. One critical area that we need to overcome is the challenge of India’s vast linguistic diversity, with dialects changing every hundred kilometres. More often than not, one language doesn’t seamlessly map to another. A word in Bengali roughly translates to a full sentence in Tamil and there are expressions in Urdu which have no adequately evocative equivalent in Hindi. 

This poses a formidable challenge for technology developers, who rely on commonly understood visual and spoken idioms to make tech products work universally. 

We realised early on that there was no way to simplify this challenge - that there wasn’t any one common minimum that could address the needs of every potential user in this country. If we hoped to bring the potential of the internet within reach of every user in India, we had to invest in building products, content and tools in every popularly spoken Indian language. 

India’s digital transformation will be incomplete if English proficiency continues to be the entry barrier for basic and potent uses of the Internet such as buying and selling online, finding jobs, using net banking and digital payments or getting access to information and registering for government schemes.

The work, though underway, is far from done. We are driving a 3-point strategy to truly digitize India:

1. Invest in ML & AI efforts at Google’s research center in India, to make advances in machine learning and AI models accessible to everyone across the ecosystem.

2. Partner with innovative local startups who are building solutions to cater to the needs of Indians in local languages

3. Drastically improve the experience of Google products and services for Indian language users

And so today, we are happy to announce a range of features to help deliver an even richer language experience to millions across India.

Easily toggling between English and Indian language results

Four years ago we made it easier for people in states with a significant Hindi-speaking population to flip between English and Hindi results for a search query, by introducing a simple ‘chip’ or tab they could tap to see results in their preferred language. In fact, since the launch of this Hindi chip and other language features, we have seen more than a 10X increase in Hindi queries in India.

We are now making it easier to toggle Search results between English and four additional Indian languages: Tamil, Telugu, Bangla and Marathi.

People can now tap a chip to see Search results in their local language

Understanding which language content to surface, when

Typing in an Indian language in its native script is typically more difficult, and can often take three times as long, compared to English. As a result, many people search in English even if they really would prefer to see results in a local language they understand.

Search will show relevant results in more Indian languages

Over the next month, Search will start to show relevant content in supported Indian languages where appropriate, even if the local language query is typed in English. This functionality will also better serve bilingual people who are comfortable reading both English and an Indian language. It will roll out in five Indian languages: Hindi, Bangla, Marathi, Tamil, and Telugu.

Enabling people to use apps in the language of their choice

Just like you use different tools for different tasks, we know (because we do it ourselves) people often select a specific language for a particular situation. Rather than guessing preferences, we launched the ability to easily change the language of Google Assistant and Discover to be different from the phone language. Today in India, more than 50 percent of the content viewed on Google Discover is in Indian languages. A third of Google Assistant users in India are using it in an Indian language, and since the launch of Assistant language picker, queries in Indian languages have doubled.

Maps will now able people to select up to nine Indian languages

We are now extending this ability to Google Maps, where users can quickly and easily change their Maps experience into one of nine Indian languages, by simply opening the app, going to Settings, and tapping ‘App language’. This will allow anyone to search for places, get directions and navigation, and interact with the Map in their preferred local language.

Homework help in Hindi (and English)

Meaning is also communicated with images: and this is where Google Lens can help. From street signs to restaurant menus, shop names to signboards, Google Lens lets you search what you see, get things done faster, and understand the world around you—using just your camera or a photo. In fact more people use Google Lens in India every month than in any other country worldwide. As an example of its popularity, over 3 billion words have been translated in India with Lens in 2020.

Lens is particularly helpful for students wanting to learn about the world. If you’re a parent, you’ll be familiar with your kids asking you questions about homework. About stuff you never thought you’d need to remember, like... quadratic equations.

Google Lens can now help you solve math problems by simply pointing your camera 

Now, right from the Search bar in the Google app, you can use Lens to snap a photo of a math problem and learn how to solve it on your own, in Hindi (or English). To do this, Lens first turns an image of a homework question into a query. Based on the query, we will show step-by-step guides and videos to help explain the problem.

Helping computer systems understand Indian languages at scale

At Google Research India, we have spent a lot of time helping computer systems understand human language. As you can imagine, this is quite an exciting challenge.The new approach we developed in India is called Multilingual Representations for Indian Languages (or ‘MuRIL’). Among many other benefits of this powerful multilingual model that scales across languages, MuRIL also provides support for transliterated text such as when writing Hindi using Roman script, which was something missing from previous models of its kind. 

One of the many tasks MuRIL is good at, is determining the sentiment of the sentence. For example, “Achha hua account bandh nahi hua” would previously be interpreted as having a negative meaning, but MuRIL correctly identifies this as a positive statement. Or take the ability to classify a person versus a place: ‘Shirdi ke sai baba’ would previously be interpreted as a place, which is wrong, but MuRIL correctly interprets it as a person.

MuRIL currently supports 16 Indian languages as well as English -- the highest coverage for Indian languages among any other publicly available model of its kind.

MuRIL is free & Open Source, available on TensorFlow Hub https://tfhub.dev/google/MuRIL/1

We are thrilled to announce that we have made MuRIL open source, and it is currently available to download from the TensorFlow Hub, for free. We hope MuRIL will be the next big evolution for Indian language understanding, forming a better foundation for researchers, students, startups, and anyone else interested in building Indian language technologies, and we can’t wait to see the many ways the ecosystem puts it to use.

We’re sharing this to provide a flavor of the depth of work underway -- and which is required -- to really make a universally potent and accessible Internet a reality. This said, the Internet in India is the sum of the work of millions of developers, content creators, news media and online businesses, and it is only when this effort is undertaken at scale by the entire ecosystem, that we will help fulfil the truly meaningful promise of the billionth Indian coming online.

Posted by the Google India team

2020 will go down in history, for turning out to be the exact opposite of the pithy symmetry it promised. Many vision documents and New Year resolutions had this year down for the achievement of many goals, but this year turned the tables just when we thought we were close. 

The ground beneath us shifted this year - creating a time when we needed one another the most, but ironically, proximity was the one thing we couldn’t have. The YouTube creator community stepped in to answer the questions on all our minds - from haircuts to workouts to crisis cooking ideas to cultivating hobbies from scratch (gardening, anyone?) - helping with much needed catharsis and a sense of being together, even when socially distanced. 

And as we started to come to grips with the tumult, the creator community held out virtual steadying hands. We saw BB Ki Vines use his platform to shine a light on groups who felt the worst economic brunt of the pandemic and donated all the earnings from these videos to charity. There was also Samay Raina, who came up with the inventive ‘Chess for Charity’ and donated all earnings towards the fight against Covid-19. 

Karthik Aryan used his vast platform to spotlight the unsung heroes of the pandemic - frontline workers and first responders, while creators like Sandeep Maheshwari and Prajakta Koli broached the often-overlooked topic of mental health, encouraging their communities towards self-care. 

We also had creators like CA Rachna Phadke, Tanmay Bhat and Dr. Vivek Bindra sharing pragmatic tips for financial prudence and investments for individuals and small businesses to weather the pandemic. 

We celebrated Onam, Ramzan and Diwali on YouTube. We laughed and empathized about online classes and online dating, obsessed over squads in FreeFire and imposters in Among Us and inspired one another into learning to cook Matar Paneer, try our hand at Hyderabadi Biryani and even recreate the classic Dal Tadka in our kitchens. 

It has been a time when platforms like YouTube, and technology more generally, transcended their erstwhile utilitarian or entertaining roles in our lives and became the thread with which we held on to one another - sharing, reaching out, connecting and finding hope. 

We feel privileged to have played a helpful role in this time, purveying entertainment, information and education - but more than anything else, we are privileged to be the canvas for the resilience, kindness and limitless creativity of the YouTube community. 

As we look forward with hope, here are the year’s Top Trending Videos, Top Music Videos, Top Creators and Top Breakout Creators.

Top Trending Videos:

1. CarryMinati - Stop Making Assumptions | YouTube vs Tik Tok: The End

2. Jkk Entertainment - Chotu Dada Tractor Wala | "छोटू दादा ट्रेक्टर वाला " Khandesh Hindi Comedy | Chotu Comedy Video

3. Make Joke Of - Make Joke of || MJO || - The Lockdown

4. TRT Ertugrul by PTV - Ertugrul Ghazi Urdu | Episode 1 | Season 1

5. Bristi Home Kitchen - Chocolate Cake Only 3 Ingredients In Lock-down Without Egg, Oven, Maida | चॉकलेट केक बनाए 3 चीजो से|

6. ETV Dhee - Pandu Performance | Dhee Champions | 5th August 2020 | ETV Telugu

7. Round2hell - The Time Freeze | Round2Hell | R2H

8. Ashish Chanchlani Vines - Office Exam Aur Vaccine | Ashish Chanchlani

9. BB Ki Vines - BB Ki Vines- | Angry Masterji- Part 15 |

10. Taarak Mehta Ka Ooltah Chashmah - Tapu Proposes To Sonu On Valentines Day! | Latest Episode 2933 | Taarak Mehta Ka Ooltah Chashmah

Top Music Videos:

1. Sony Music India - Badshah - Genda Phool | JacquelineFernandez | Payal Dev | Official Music Video 2020

2. DIL Music - Moto (Official Video)| Ajay Hooda | Diler Kharkiya | Anjali Raghav | Latest Haryanvi Song 2020

3. Aditya Music - #AlaVaikunthapurramuloo - ButtaBomma Full Video Song (4K) | Allu Arjun | Thaman S | Armaan Malik

4. Sony Music India - Sumit Goswami - Feelings | KHATRI | Deepesh Goyal | Haryanvi Song 2020

5. T-Series - Illegal Weapon 2.0 - Street Dancer 3D | Varun D, Shraddha K | Tanishk B,Jasmine Sandlas,Garry Sandhu

6. Desi Music Factory - GOA BEACH - Tony Kakkar & Neha Kakkar | Aditya Narayan | Kat | Anshul Garg | Latest Hindi Song 2020

7. Emiway Bantai - EMIWAY - FIRSE MACHAYENGE (OFFICIAL MUSIC VIDEO)

8. Aditya Music Telugu - #AlaVaikunthapurramuloo - Ramuloo Ramulaa Full Video Song || Allu Arjun || Trivikram | Thaman S

9. T-Series - Full Song: Muqabla | Street Dancer 3D |A.R. Rahman, Prabhudeva, Varun D, Shraddha K, Tanishk B

10. T-Series - B Praak: Dil Tod Ke Official Song | Rochak Kohli , Manoj M |Abhishek S, Kaashish V | Bhushan Kumar

Top Creators:

1. CarryMinati

2. Total Gaming

3. Techno Gamerz

4. Jkk Entertainment

5. ashish chanchlani vines

6. Round2hell

7. Technical Guruji

8. CookingShooking Hindi

9. Desi Gamers

10. The MriDul

Top Breakout Creators:

1. CarryMinati

2. Total Gaming

3. Techno Gamerz

4. Desi Gamers

5. The MriDul

6. Lokesh Gamer

7. Mythpat

8. Khan GS Research Centre

9. AiSh

10. Helping Gamer

Posted by Team YouTube

Read More

2020 will go down in history, for turning out to be the exact opposite of the pithy symmetry it promised. Many vision documents and New Year resolutions had this year down for the achievement of many goals, but this year turned the tables just when we thought we were close. 

The ground beneath us shifted this year - creating a time when we needed one another the most, but ironically, proximity was the one thing we couldn’t have. The YouTube creator community stepped in to answer the questions on all our minds - from haircuts to workouts to crisis cooking ideas to cultivating hobbies from scratch (gardening, anyone?) - helping with much needed catharsis and a sense of being together, even when socially distanced. 

And as we started to come to grips with the tumult, the creator community held out virtual steadying hands. We saw BB Ki Vines use his platform to shine a light on groups who felt the worst economic brunt of the pandemic and donated all the earnings from these videos to charity. There was also Samay Raina, who came up with the inventive ‘Chess for Charity’ and donated all earnings towards the fight against Covid-19. 

Karthik Aryan used his vast platform to spotlight the unsung heroes of the pandemic - frontline workers and first responders, while creators like Sandeep Maheshwari and Prajakta Koli broached the often-overlooked topic of mental health, encouraging their communities towards self-care. 

We also had creators like CA Rachna Phadke, Tanmay Bhat and Dr. Vivek Bindra sharing pragmatic tips for financial prudence and investments for individuals and small businesses to weather the pandemic. 

We celebrated Onam, Ramzan and Diwali on YouTube. We laughed and empathized about online classes and online dating, obsessed over squads in FreeFire and imposters in Among Us and inspired one another into learning to cook Matar Paneer, try our hand at Hyderabadi Biryani and even recreate the classic Dal Tadka in our kitchens. 

It has been a time when platforms like YouTube, and technology more generally, transcended their erstwhile utilitarian or entertaining roles in our lives and became the thread with which we held on to one another - sharing, reaching out, connecting and finding hope. 

We feel privileged to have played a helpful role in this time, purveying entertainment, information and education - but more than anything else, we are privileged to be the canvas for the resilience, kindness and limitless creativity of the YouTube community. 

As we look forward with hope, here are the year’s Top Trending Videos, Top Music Videos, Top Creators and Top Breakout Creators.

Top Trending Videos:

1. CarryMinati - Stop Making Assumptions | YouTube vs Tik Tok: The End

2. Jkk Entertainment - Chotu Dada Tractor Wala | "छोटू दादा ट्रेक्टर वाला " Khandesh Hindi Comedy | Chotu Comedy Video

3. Make Joke Of - Make Joke of || MJO || - The Lockdown

4. TRT Ertugrul by PTV - Ertugrul Ghazi Urdu | Episode 1 | Season 1

5. Bristi Home Kitchen - Chocolate Cake Only 3 Ingredients In Lock-down Without Egg, Oven, Maida | चॉकलेट केक बनाए 3 चीजो से|

6. ETV Dhee - Pandu Performance | Dhee Champions | 5th August 2020 | ETV Telugu

7. Round2hell - The Time Freeze | Round2Hell | R2H

8. Ashish Chanchlani Vines - Office Exam Aur Vaccine | Ashish Chanchlani

9. BB Ki Vines - BB Ki Vines- | Angry Masterji- Part 15 |

10. Taarak Mehta Ka Ooltah Chashmah - Tapu Proposes To Sonu On Valentines Day! | Latest Episode 2933 | Taarak Mehta Ka Ooltah Chashmah

Top Music Videos:

1. Sony Music India - Badshah - Genda Phool | JacquelineFernandez | Payal Dev | Official Music Video 2020

2. DIL Music - Moto (Official Video)| Ajay Hooda | Diler Kharkiya | Anjali Raghav | Latest Haryanvi Song 2020

3. Aditya Music - #AlaVaikunthapurramuloo - ButtaBomma Full Video Song (4K) | Allu Arjun | Thaman S | Armaan Malik

4. Sony Music India - Sumit Goswami - Feelings | KHATRI | Deepesh Goyal | Haryanvi Song 2020

5. T-Series - Illegal Weapon 2.0 - Street Dancer 3D | Varun D, Shraddha K | Tanishk B,Jasmine Sandlas,Garry Sandhu

6. Desi Music Factory - GOA BEACH - Tony Kakkar & Neha Kakkar | Aditya Narayan | Kat | Anshul Garg | Latest Hindi Song 2020

7. Emiway Bantai - EMIWAY - FIRSE MACHAYENGE (OFFICIAL MUSIC VIDEO)

8. Aditya Music Telugu - #AlaVaikunthapurramuloo - Ramuloo Ramulaa Full Video Song || Allu Arjun || Trivikram | Thaman S

9. T-Series - Full Song: Muqabla | Street Dancer 3D |A.R. Rahman, Prabhudeva, Varun D, Shraddha K, Tanishk B

10. T-Series - B Praak: Dil Tod Ke Official Song | Rochak Kohli , Manoj M |Abhishek S, Kaashish V | Bhushan Kumar

Top Creators:

1. CarryMinati

2. Total Gaming

3. Techno Gamerz

4. Jkk Entertainment

5. ashish chanchlani vines

6. Round2hell

7. Technical Guruji

8. CookingShooking Hindi

9. Desi Gamers

10. The MriDul

Top Breakout Creators:

1. CarryMinati

2. Total Gaming

3. Techno Gamerz

4. Desi Gamers

5. The MriDul

6. Lokesh Gamer

7. Mythpat

8. Khan GS Research Centre

9. AiSh

10. Helping Gamer

Posted by Team YouTube