Starting and running a blog can be a challenge even for the most experienced writers. There’s a lot to do — tracking visitor information, engaging readers, monitoring Search engine presence, not to mention finding new topics to write about. Bloggers use multiple services for these tasks, many of which don’t work well together. That’s why today we are launching Blog Compass by Google, which brings everything you need to run your blog into a single place.
The app, which is currently in open beta, is available in India for English and Hindi speaking users.
Google wants to organize the world’s information, and that means helping everyone share their voice. Blogs are an important way people can do that, and add to the vitality of the web in India and elsewhere.
Blog Compass is an app for Android that integrates with WordPress and Blogger.com, two of the largest blogging platforms in India. Once you’ve logged in with your WordPress or Blogger.com account, Blog Compass also connects to Google Analytics and Search Console, letting you see viewer numbers, traffic sources, demographic information, Google Search status, and popular Google searches that lead to your blog,
Blog Compass also analyzes your post history and the interests you tell it about. Based on this information, Blog Compass is able to provide detailed Google Trends data that is tailored to you and your blog. That can help in finding the next topic to write about. In our initial tests, we have found a majority of bloggers were able to post more often when using Blog Compass.
Blog Compass is currently in beta mode — we’re still adding features and fixing bugs based on feedback from new users. But if you are interested in helping shape the future of blogging tools in India and around the world, download the app for Android and tell us what you think!
As the product grows, we will explore support for additional blogging platforms, countries, and languages.
By Dru Knox, Product Manager, Google Search
