India has 234* million Indian language users who are online (compared to 175 million English web users) and it is expected that another 300 million Indian language users will come online in the next three years. The most important aspect of making the web more useful and meaningful for Indian users is to make India’s Internet more representative of today’s India.
To make the web more inclusive, useful and meaningful for Indians, It’s essential to work towards creating useful content in local languages and focus on native language advertising to establish a connection with the audience.
We have been working on this front for the last couple of years and we are delighted to announce Tamil support in our advertising products - Google AdWords and Google AdSense. Advertisers will now be able to develop a rich and seamless campaigns to target their audience through Tamil-language search and display ads. In addition to that, content creators who have websites and blogs in Tamil will be able to sign up for Google Adsense and run ads on their content and attract advertisers from across the globe.
We saw a huge acceleration in Hindi content creation, when we launched support for Hindi languages, and we hope that the addition of new languages like Bengali (launched late last year) and now Tamil will provide the necessary boost to content creation in local languages and grow digital advertising in Indian languages.
To start monetizing your Tamil content website with Google AdSense:
By Shalini Girish, Director - Google Marketing Solutions, Google India
