When we first announced the rollout of the new AdWords experience, our goal was simple: to introduce a faster and more intuitive AdWords that's focused on helping you reach your business goals. Starting today, the new AdWords experience is available to all advertisers.
Get more done, faster
First, you’ll notice that your account pages load faster—on average, 20% faster—so you can quickly get to the information you need and get on with your day.
We’ve removed the clutter and made navigation a breeze so you can do more in less time, like adding multiple ad extensions to your campaigns in a single step. Customers like iProspect North tell us that the new design and layout saves them 30% more time on average when completing everyday tasks.
Finally, easy access to key insights about your customers, like visualizations of the days and hours they're most engaged with your business, help you take immediate action to drive better results.
Innovations to help you reach your goals
Whether it’s driving more valuable calls to your business or improving your mobile experience, you need tools that help you reach your unique business goals. Innovations like call bid adjustments and the “Landing pages” page were built exclusively for the new experience to do just that—with many more to come.
The faster AdWords in action
From a U.K. agency helping their client surpass its goals, to a small juicing business tripling its growth—we’re inspired by the stories we hear from businesses around the world, large and small. See some of these inspiring stories:
Getting started
To get familiar with the new experience, take the guided tour.
To find what you need, our how to videos are here to help you navigate, and the AdWords Help Center has been updated with all the latest features. You can also check out the Best Practices guide for recommendations and tips on how to make the most of the new experience. And we encourage you to leave feedback by clicking on the help icon in the top right corner of your account.
We look forward to hearing your feedback about how Google can continue building a better AdWords for your business.
Posted by Jerry Dischler, Vice President of Product Management, AdWords
