Nonprofits around the world are using many forms of technology to expand their impact. Today we would like to highlight a free Google program, Google Ad Grants, that can help nonprofits in India achieve their goals.
Google Ad Grants empower nonprofit organizations through $10,000 per month in in-kind AdWords advertising, to promote their missions and initiatives on Google search results pages.
Ad Grantees build and manage their own AdWords accounts just like paying advertisers, but participate with the following conditions:
A daily budget set to $330 USD
A maximum cost-per-click (CPC) limit of $2.00 USD
Only run keyword targeted campaigns with text ads that appear on Google search results pages
To be eligible for the programme, organizations must:
Hold current and valid charity status, as determined by their country.
Acknowledge and agree to the application’s required certifications regarding non-discrimination and donation receipt and use.
Have a functioning website with substantial content.
Posted by Janelle, Google Ad Grants team
