For anyone with a passion for fashion, the most exciting week of the year is here: Wills Lifestyle India Fashion Week SS14. But while the shows are filled mostly with fashion buyers, bloggers and celebrities, with Google+ and YouTube, everyone (including you!) can get front row access right from their desktop, mobile phone or tablet.
The Fashion Design Council of India (FDCI) has gone Google+ this season, bringing every moment of #WIFW this year to your device with:
Hangouts On-Air by renowned designers interviewed by celebrity blogger Miss Malini, discussing the latest in fashion this season, their inspiration for the collections and answering questions by you
Live-streams of ‘all’ the fashion shows on FDCI’s YouTube channel. View to see perspectives of the ramp like you’ve never seen before on TV,
Stay updated with all that’s going on with constant updates on the FDCI’s Google+ Page, and a live photo-stream from the venue of : outfits, celebrities, ramps and behind the scenes on the public Google+ event.
If you’re visiting, make sure you post with the hashtag #WIFW and share your view of the fashion this season with the world, and if you can’t be around, just RSVP to this event to get regular alerts on the livestreams, follow FDCI on www.google.com/+thefdci to catch every moment and search for #WIFW to see a stream gushing fashion!
Posted by Sandeep Menon, Director of Marketing, Google India