With the excitement building up for the London 2012 Olympic Games, we’ve lined up a special treat for all of you by bringing live coverage of the London 2012 Olympic Games to India and 63 other countries and territories across Asia and Sub-Saharan Africa on the IOC’s channel
www.youtube.com/olympics. And we’re inviting all of you to join us and cheer for the Indian squad at the Olympics 2012.
As part of this initiative, we’re very excited to launch a special theme song composed by the noted music composer Shantanu Moitra and lyricist Swanand Kirkire titled “
Aap Agar Saath Hain. Tou Jeet Bhi Saath Hai”. And that’s not all, to gather more support for the athletes from their hometowns, we’ve also launched the YouTube Bus for Olympics, which will travel across nine key cities including hometowns of the athletes from Punjab and Haryana. The bus will offer an opportunity to watch Olympic Games live on YouTube on the bus and learn more about the history of Indian athletes at the Olympics.
Millions of Indians will be able catch 10 high-definition live-streams of the London games and one dedicated Olympic news feed. All these feeds will be available to users on their desktop, tablet, or mobile device free of cost. Users will also be able to watch catch-up content and highlights, divided by event.
In addition to the anthem, we’ve also produced a series of specially shot ‘
Know your Stars’ & ‘
Know your Sport’ videos featuring the Indian athletes like Sandeep Singh (Indian Hockey team), Mary Kom (Boxing), Heena Sidhu (Shooting) and many more. We hope that these videos will help YouTube users to know more about our Indian contingent at the Olympic Games 2012 and the sports they play.
YouTube Bus for Olympics will commence its journey from Gurgaon on 26th July and end at Jalandhar on the 14th of August covering nine key cities in Punjab & Haryana in this period.
Details of the Bus Journey:
- 26th July - 27th July - Gurgaon
- 28th July - 29th July - Sonipat
- 30th July - 31st July - Bhiwani
- 1st Aug - 2nd Aug - Hissar
- 4th Aug - 5th Aug - Kurukshetra
- 6th Aug - 7th Aug - Dera Basi
- 8th Aug - 9th Aug - Patiala
- 11th Aug - 12th Aug - Faridkot
- 13th Aug - 14th Aug - Jalandhar
Posted by Nikhil Rungta, Country Head Marketing, Google India
