Yatra means “journey” in Sanskrit. It is a journey one takes to achieve a higher cause or spread a message. Jagriti Yatra is a journey of awakening, a journey where young entrepreneurs awaken to issues and challenges of
Middle India (smaller cities and villages) and seek solutions to the same. Conducted by Jagriti Sewa Sansthan a non profit, Jagriti Yatra consists of 8,500 kilometer long annual train journey of 15 days traversing cities and villages across India. The Yatra starts in Mumbai on December 25th 2011 and ends on January 8th 2012. During the Yatra, selected young budding entrepreneurs from Middle India will get mentored and trained by role models who themselves have been successful entrepreneurs. At Google entrepreneurial behavior is highly desired and encouraged and has been the foundation of many products and successes. And Google is very happy to associate with this unique initiative.
India is going through an exciting phase and the enormous economic growth in the cities now needs to trickle down to the interiors of India. Jagriti’s mission of awakening the spirit of enterprise in India’s youth can go a long way in addressing Middle India’s challenges and problems. Jagriti’s focus on solving problems in the areas of Healthcare, Agro-bussiness, Water, Energy are very relevant and urgent.
Jagriti will use Google’s platforms like YouTube to bring the experience of the 15 day train journey, to millions of others by creating a dedicated channel On YouTube
www.youtube.com/jagriti. Jagriti Yatra will also use Google SMS Channel and
Google+ to continuously disseminate information about the Yatra. Google will also extend its support by facilitating internet connectivity to the train through wi-fi.
We are excited to participate in an event that can have significant impact on the country for many years to come. Previous Yatras have led to the creation of 130 enterprises. We are eagerly waiting to see what exciting ideas and enterprises come out of this year’s Yatra. I hope you are as excited about the Yatra as we are. Please spread the message, share the link and add it to your status message. We are waiting to get on the train and experience the Yatra first hand.
For Yatra updates, including registration for the journey log on to
http://www.jagritiyatra.com/
Posted by Adhi Kesarla, Principal, New Business Development, India
Kushagra Shrivastava, Associate Product Marketing Manager
