M&E customers achieving benefits
InMobi Group businesses, smartphone lock screen content provider Glance and short-form video business Roposo, have turned to our products and services to power their growth. Glance is using Google Cloud to scale an AI-powered personalized content platform to support 120 million+ daily active users just 20 months after launch. “When you talk about relevance [in] AI and data, I don’t think any conversation is complete without talking about what Google has been able to achieve in the last 20 years,” says Mohit Saxena, Co-Founder and Group CTO, InMobi.
In addition, South Asian streaming entertainment service Eros Now is using Google Cloud AI and machine learning to automate subtitling of a range of movies and original content, with its cloud investment spanning infrastructure, modelling and running of workloads. Eros Now’s in-house data science team is training models to constantly improve the quality of subtitles, driving engagement by enabling users to watch a wide range of content.
Meanwhile, entertainment network and brand owner Viacom18 Media Pvt Ltd turned to us to realize the potential of the Voot digital video-on-demand streaming service. With our products helping the business identify profitable customer cohorts and organic growth generated by its content decisions, Voot is now well positioned to operate as a profitable, evolved business at scale.
Furthermore, Zeotap, a customer intelligence platform that helps brands understand customers and predict behaviors so they can improve engagement,hosts its data in Google Cloud, with a BigQuery analytics data warehouse delivering efficiencies that help accelerate product builds and releases. "Our mission is to help brands engage customers with the most appropriate marketing messages at the right place and at the right time while respecting consumer privacy and ensuring regulatory compliance. The experience of Google Cloud in working with large-scale datasets makes the platform an excellent fit for us," says Projjol Banerjea, Co-Founder and Chief Product Officer at Zeotap.
Our people, products and services provide a compelling proposition for media & entertainment businesses in India to innovate and grow. We are deeply committed to this market and to helping power these dynamic businesses to digital success.
-Bikram Singh Bedi, Managing Director, Google Cloud India
